Hodjanernes Blog

15 december 2016

Kelloggs brand er svært skadet

Filed under: Politik — Hodja @ 08:56

AdWeek: #DumpKelloggs Boycott Has Blown a Lasting Hole in Kellogg’s on Social Media.

Citing data from Taykey, a social media analytics firm, Adweek notes that “while negative sentiment for New Balance and Pepsi has died down over the past month, Kellogg’s is facing a more sustained backlash after pulling its advertising” from Breitbart News.

“On the heels of the ad ban, Breitbart launched a campaign, #DumpKelloggs, encouraging Trump supporters to boycott Kellogg’s products,” Adweek notes. “The boycott caused Kellogg’s social media sentiment to fall dramatically, with a 75 percent nosedive, according to Taykey.”

“Through Dec. 5, that sentiment had stayed mostly negative,” the outlet reports.

1 kommentar »

  1. Cornflakes til egen røv 🙂

    Kommentar af Lightmann — 15 december 2016 @ 15:57


RSS feed for comments on this post. TrackBack URI

Skriv et svar

Udfyld dine oplysninger nedenfor eller klik på et ikon for at logge ind:

WordPress.com Logo

Du kommenterer med din WordPress.com konto. Log Out / Skift )

Twitter picture

Du kommenterer med din Twitter konto. Log Out / Skift )

Facebook photo

Du kommenterer med din Facebook konto. Log Out / Skift )

Google+ photo

Du kommenterer med din Google+ konto. Log Out / Skift )

Connecting to %s

Blog på WordPress.com.

%d bloggers like this: