Hodjanernes Blog

7 august 2008

Branding: Hvordan får man Verden til at hade Israel

Mr. Cravatts, PhD, director of Boston University’s Program in Book and Magazine Publishing at the Center for Professional Education, writes frequently on terrorism, higher education, politics, culture, law, marketing, and housing, and is currently writing a book about the world-wide assault on Israel taking place on college campuses.

As part of evaluating the competitive landscape of the popularity of nations, in a process referred to in marketing circles as ‘place branding,’ Israel, to no one’s great surprise, comes up short in brand likeability, ranking last out of 35 nations included in an August 2006 survey conducted by nation branding expert Simon Anholt, even less attractive to respondents than Indonesia, Estonia, and Turkey.

How could this have happened to a country that is the Middle East’s only thriving democracy and enjoys a remarkably robust economy that has spawned some 1000 startup high tech companies, for example, second only to the U.S.? How, in short, would you go about making the world hate Israel?

This is how you would accomplish that objective if you were an enemy of Israel:

2 kommentarer »

  1. Hello there, I think your website could be having web browser compatibility issues.

    When I take a look at your blog in Safari, it looks fine however, when opening
    in Internet Explorer, it’s got some overlapping issues.
    I merely wanted to give you a quick heads up! Apart from that, great blog!

    Like

    Kommentar af streaming film fr — 18 september 2014 @ 23:06

  2. I read this article fully regarding the difference of hottest and
    preceding technologies, it’s amazing article.

    Like

    Kommentar af Georgina — 27 juni 2015 @ 07:34


RSS feed for comments on this post. TrackBack URI

Skriv et svar

Udfyld dine oplysninger nedenfor eller klik på et ikon for at logge ind:

WordPress.com Logo

Du kommenterer med din WordPress.com konto. Log Out /  Skift )

Google photo

Du kommenterer med din Google konto. Log Out /  Skift )

Twitter picture

Du kommenterer med din Twitter konto. Log Out /  Skift )

Facebook photo

Du kommenterer med din Facebook konto. Log Out /  Skift )

Connecting to %s

%d bloggers like this: